Monday February 11, 12:35 - Hall 2, Auditorium A |
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Mobile World Congress Program: Session 3
Customer Centric Management Implications - Optimizing Service Delivery for Enhanced Customer Experience.
Presentation from Ananda Subbiah, Worldwide VP, Solutions Organization, CME, HP
End-To-End Management: From Creation to Consumption
- Using Service Oriented Architectures (SOA) for enhanced service delivery
- Managing the content lifecycle from creator to consumer
- Service delivery and distribution for content-rich services
Session Moderator:
Keith Willetts, Chairman, TM Forum
Other Session Speakers include:
Njal Njal Vikdal, Managing Director, Cellvision; Tommy Ljunggren, CTO, TeliaSonera Sweden; Bruce Peterson, CEO, Velocent; Timo Kaisla, Ixonos
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Tuesday February 12, 11:40 - Hall 5, Level 3, Office 5 |
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Mobile World Congress Program: Session:
DRM The Fight for The Right to Make Money
Presentation from Brian Levy, Worldwide VP and CTO, CME, HP
What is Fair and What is Not - DRM in an Evolving Online World
Today we see online content distribution growing rapidly, millions of people are now enjoying music downloaded to digital players, the same is now beginning happening to video. Digital Rights Management software has been deployed to protect the rights of content creators, but its application is viewed by many as been highly restrictive.
The presentation will look at the evolving world of mass customisation, user generated and traditionally produced content, what is fair and what is not, there needs to be a balance here or the whole ecosystem cannot prosper.
Session Moderator:
David O'Byrne, Senior Project Director, GSMA
Other Session Speakers include:
Larry Moores, SVP, Global Product Management, Real Networks; Cenk Serdar, Chief Value Added Services Officer, Turkcell
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Communications, Media & Entertainment TV – CMETV |
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| HP's CMETV - is an exclusive magazine-style TV program serving the global Communications, Media & Entertainment industries. |
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